My friends call me a digital unicorn. I call myself a scatterbrain who tripped into technology.
Then I figured out how to make it work, and I've spent 18 years building the systems that do the same thing for everybody else.
The short version
I was a single mom at 19 with three jobs and no plan.
Bartender, customer service, waitress. My mom watched my daughter Gillian while I worked and went back to school.
Somewhere in the gaps between shifts I taught myself HTML and CSS, and started building little websites for small businesses. That's the whole origin story. There wasn't a bootcamp or a mentor or a plan.
I got diagnosed with ADHD at 16, after years of teachers telling me I wasn't applying myself. It's almost impossible for me to focus without help, which is exactly why automation became my best friend. I didn't build systems because I'm disciplined. I built them because I'm not.
Then I gave my thirties away
At 31 I was at an e-commerce startup and tripled website growth in eight months. Then a billion-dollar manufacturer, where I got promoted three times and built a $4 million grossing lead funnel out of two free software tools, a new website, and a content strategy nobody expected to work.
It looked like winning.
I was working 75-hour weeks and I missed almost all of it.
I have four kids. I wasn't consistently able to make my son's football games until he was in middle school. Middle school. That's twelve years old.
I brought my laptop on every vacation. For what? Nobody at that company remembers what I did there. My kids remember that I wasn't at the games.
What changed the math
I sat in a lot of executive meetings where the goal for the year was $25 million, and I'd ask why. Nobody ever had an answer past "we need more money."
So I flipped it. Life goals first, then reverse-engineer the revenue that pays for them.
Retire my husband. A real vacation every year, the kind you don't apologize for. A new deck on the house by the end of the year. Those are answers. $25 million isn't an answer, it's a number somebody picked.
I'm not building a career anymore. I'm building a lifestyle.
Work-life balance is a myth. There's no balancing two things, there's one life, and you're either building one you like or you're not.
How I work now
- I map what your business actually does before I automate a single thing. If I can't sketch it, I don't build it.
- I tell you the cost on the first call, not the fourth.
- Just because you can automate something doesn't mean you should. Over-automating is one of the fastest ways to lose customers.
- AI runs your operations. It never runs your voice. It drafts, you approve, it learns from you.
- When it's done, you own it. Documented, handed over in plain English, not a login and good luck.
If your business can't run without you, I already know how your week looks.
Fill out the application. If it's a fit, we get on a call and I tell you the cost and the timeline right there.
APPLY TO WORK WITH ME